ONLINE COMPETITION
WITH ATTRACTIVE
TRAVEL PRIZES
Background:
To mark the launch of the new limited-edition products, a charming brand- and product-related game was created to generate awareness.
Execution:
Concept, design and programming of a game starring the little cleaning hero “Sago Superclean”, who makes the world a slightly cleaner place. Players had the chance to win attractive travel vouchers.
More from Reckitt
