TAILOR-MADE
WORLD CUP
ACTIVATIONS
Background:
The goal for this HARIBO activation was to bring the soccer topic to life across a range of retail partners. The solution: placements individually tailored to each partner’s requirements, capturing the emotion of football and the World Cup and inspiring enthusiastic fans to grab a pack.
Execution:
Single-product dump bins, displays, promotional placements and llama columns featuring competition messaging.
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